
How to Incorporate Video Content into Your Marketing Strategy
Video content is no longer a luxury it’s essential. Whether you’re a small business, personal brand, or scaling startup, incorporating video into your marketing strategy
Welcome to Spottmedia, where we craft strategic and innovative digital marketing solutions to help businesses, individuals and organizations enhance their digital presence, increase brand visibility and drive engagement.
Spottmedia (Pty) Ltd is a marketing agency based in Cape Town, South Africa, specialising in Digital marketing solutions for Small Businesses, Digital for Personal Brands and Marketing Workshops for organisations and institutions.
Established in 2017 by founder and Managing Director Rucien Petersen, we address common challenges faced by business owners, such as limited time, skills and knowledge in implementing effective marketing strategies. We have worked with brands within the Technology, IT, Hospitality, Finance, Business services, Non – Profit, Travel and Tourism sectors. Our mission is simple to support brands in South Africa through researched, innovative and creative digital marketing solutions.
meet the team
At Spottmedia, we are more than just a team—we are a creative powerhouse dedicated to driving results. With expertise in social media, branding, web development, video production, and digital strategy, our team is passionate about helping brands thrive in the digital world.
A to Z Consulting Pty Ltd2025-03-03recommendsTrustindex verifies that the original source of the review is Facebook. A to Z Consulting worked with Spottmedia for a few months in 2024. Our experience has been that Rucien is extremely professional in his approach, he has an impeccable work ethic. We are pleased with the support and professional involvement of Spottmedia – it allowed us to critically look at our digital marketing initiatives and become more intentional, practical and integrated in how we utilise social media and our message on social platforms. Thank you Rucien you gave our business the momentum in the digital marketing space that we had been looking for.🙂 Nico Visser2024-08-30recommendsTrustindex verifies that the original source of the review is Facebook. Utterly professional at all times, fresh ideas put forward regularly and personal involvement from the owner - what more could you ask?! Riaan Begbie2024-03-12recommendsTrustindex verifies that the original source of the review is Facebook. 😁Spotmeddia presentation was professional and engaging, the knowledge transfer spectacular. Children Of Tomorrow-SA2024-02-14recommendsTrustindex verifies that the original source of the review is Facebook. I will definitely recommend Spottmedia to friends and family. It was a pleasure engaging with Rucien Petersen. He was patient and provided great advice. My NPO is new, and he was able to set up our Facebook and Instagram page without any issues. Thank you and keep up the awesome work and service. Lamise Inglis2023-10-24recommendsTrustindex verifies that the original source of the review is Facebook. Spottmedia has been a service provider of IKASI MEDIA for a couple of years. They manage our social media amongst other tasks. As a non-profit it is vital to have a strong online presence for funders to get to know your work but we do not always have a time. Rucien Petersen and his team are dependable and always ready to assist us build a bigger presence. I would highly recommend Spottmedia any day. Matthew Kotze2023-03-23recommendsTrustindex verifies that the original source of the review is Facebook. First and foremost, the workshop was very well organized. The schedule was clear and concise, and the activities were engaging and informative. The facilitators were also very knowledgeable and approachable, which made it easy to ask questions and learn from their expertise. Overall, I would highly recommend Spottmedia's workshops to anyone looking to improve their skills in digital marketing and social media management. The workshop was informative, engaging, and well-organized, and I came away with a lot of useful knowledge that I can apply to my work. Thank you to Spottmedia for a fantastic experience! Marley Grey2022-09-29recommendsTrustindex verifies that the original source of the review is Facebook. I highly recommend Spottmedia. I had a 3hour session with Rucien where he listened to my needs and pushed me to follow through on the necessary tasks to improve my digital footprint. So insightful. Thank you Spottmedia :-) Lauren Johnstone2022-08-24recommendsTrustindex verifies that the original source of the review is Facebook. Thank you Spottmedia for assisting our 1st team girls and boys with their interschools videos. With only a week before interschools ,I learned that our players were struggling with their big brag vidoes. Looked for recommendations on Facebook and received a response from Rucien. Within a week they managed to assist with creating two videos to showcase our players talent. Absolutely enjoyed working with Rucien and his team at Spottmedia. Looking forward to working with Spottmedia in the years to come. Service delivery at its best. Always putting his clients needs first. Margaux Reitsma2021-06-08recommendsTrustindex verifies that the original source of the review is Facebook. I have gained invaluable advice, guidance and mentoring from Rucien Petersen. Their assistance and marketing wisdom has helped my business think, plan and strategise better in terms of growing my business. Very grateful that I had the opportunity for their support! I can highly recommend Spottmedia's marketing expertise! Keron Basson2020-12-24recommendsTrustindex verifies that the original source of the review is Facebook. I was referred by a friend about Rucien and Spottmedia and out of 5 media companies I had the opportunity to choose from, Spottmedia was the one! What a pleasant experience it was working with Rucien as a first time client. He made it his duty to communicate accordingly and I definitely felt like my business was prioritized throughout the project Spottmedia was working on for us. Rucien made every effort to explain everything in depth and gave me a good understanding of what we getting and what we can expect. Rucien and his team made the best decisions based on our business needs, and made sure to keep our objectives at mind. We are definitely excited to be working with Spottmedia more often in the near future! Absolutely loved the transparency and splendid customer service!
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Your brand deserves to stand out—let’s make it happen! Whether you need scroll-stopping content, a website that wows, or video storytelling that connects, Spottmedia is here to bring your vision to life.