Why Content Marketing?

Content is king. Research shows that the more content your audience consumes, the more likely they are to buy from you. Investing in content creation can help you achieve (and go beyond!) your business goals by improving your online presence, organic traffic volume, and bottom - line figures.

Content marketing is cheaper and more effective than traditional forms of advertising. It is also proven to influence conversions. Our content creation services will help you write content that will drive results and enhance your entire online marketing presence.

Content Marketing Strategy Process

  1. Content Marketing Strategy

The first step we will take with your business is to craft a unique content strategy. We will research your buyer’s persona and learn more about your customers. All of this will help us write content that appeals to them and that contributes to your lead generation efforts. In addition, our marketing strategists will develop an editorial calendar that allows you to see what topics we will be writing about and when these blogs will be published. Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.

  1. Content Development

Our content marketing team produces consistent and quality content that is professionally written, edited, and published internally for your business. The content that we develop will be unique to your business and published to your website or social media channels.

  1. Content Distribution

Our content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter, Linkedin, Instagram and Youtube. For more robust content promotion and distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services. These additions will help you build an audience to promote your content to.

  1. Content Marketing Reporting

We will send content marketing reports each month to breakdown the performance of our services. The reports will include the following metrics (impressions, engagements of the monthly content).