Rucien Petersen Shines as Top Achiever at Stellenbosch Business School At Spottmedia, we take immense pride in celebrating the accomplishments of our Managing Director, Rucien Petersen, who recently made waves at the Stellenbosch Business School’s Small Business Academy (SBA) graduation … Continued
Personal Branding Key Insights and Trends for 2025 At Spottmedia, we’re passionate about empowering individuals and businesses to maximise their digital presence. Recently, our Managing Director, Rucien Petersen, had the privilege of appearing on The Right Place Podcast with John … Continued
Insights from the iKasi Creative Workshop In the ever-evolving landscape of digital marketing, social media has become an indispensable tool for businesses aiming to engage their audiences and build strong online reputations. Recently, we had the privilege of partnering with … Continued
Key Insights from DigiMarCon Africa 2024 In today’s tech-driven world, maintaining the human touch is crucial for brands looking to make authentic connections. At DigiMarCon Africa 2024, our Managing Director, Rucien Petersen, shared his expertise on how personal branding can … Continued
Social Media for Nonprofits: How to Make the Most of Your Limited Resources In the digital age, social media has become a vital tool for nonprofits aiming to amplify their mission, engage with supporters, and drive meaningful change. Here we … Continued
Boost Conversions with Effective CTAs! In the competitive digital landscape, having a clear and compelling call-to-action (CTA) is crucial for driving conversions and achieving your marketing goals. Here’s how to write and place CTAs that will captivate your audience and … Continued
4 Effective Strategies for Social Selling on LinkedIn In the digital marketplace, LinkedIn has become a vital tool for social selling. With a network of over 700 million professionals, it offers businesses a unique platform to connect, engage, and convert … Continued
Webinars vs. Seminars: Choosing the Right Format for Your Audience When it comes to disseminating knowledge and engaging an audience, both webinars and seminars have their unique advantages. Understanding which format suits your needs best depends on various factors, including … Continued
What is Outbound Marketing? In the dynamic world of marketing, businesses employ various strategies to reach and engage their target audience. Unlike inbound marketing, which focuses on drawing customers in with valuable content, outbound marketing takes a more direct approach … Continued
What is Inbound Marketing? Inbound marketing follows a systematic approach to attract and engage potential customers. Instead of interruptive advertising, it focuses on creating valuable content that naturally draws people in. The methodology consists of four stages: Attract, Convert, Close, … Continued