What is Google My Business and How it Benefit Small Businesses Google My Business is a platform that allows businesses to manage and optimize their presence on Google, the world’s most popular search engine. By creating a GMB listing, small … Continued
5 Steps to Measure the Success of Your Digital Marketing Campaigns Measuring the success of your digital marketing campaigns is crucial for small businesses in South Africa. By tracking the right metrics, you can determine what’s working and what’s not, … Continued
Social Commerce: How Small Businesses Can Benefit From It Social commerce refers to the use of social media platforms to promote and sell products and services directly to consumers. With the increasing popularity of social media platforms, social commerce has … Continued
Top 5 Mistakes To avoid In Your Digital Marketing Campaigns Having worked with and provided consulting services to numerous small brands and businesses in South Africa, we have identified recurring mistakes that entrepreneurs tend to make in their digital marketing … Continued
How to Leverage LinkedIn for Your Business In the dynamic and ever-evolving landscape of digital marketing, LinkedIn has emerged as a powerhouse for professionals and businesses alike. With its massive user base of over 900 million members and a plethora … Continued
How To Grow Your Business With ChatGPT In today’s digital age, businesses are constantly seeking innovative ways to grow and expand their reach. One powerful tool that can help businesses achieve their goals is ChatGPT, an AI language model developed by … Continued
Varsity College Talk In celebration of Youth Month, Varsity College invited Rucien Petersen, the Founder and Managing Director of Spottmedia, to share his entrepreneurial journey and offer invaluable insights to aspiring entrepreneurs. Rucien’s talk shed light on key principles that … Continued
Youth Entrepreneurs Share Insights on Radio 786 Interview To commemorate Youth Day and Month, our MD Rucien Petersen and business owner Matthew Kotze had the honor of being special guests on Radio 786. The conversation revolved around the captivating realms … Continued
Affiliate Marketing: How Small Businesses Can Benefit from It Affiliate marketing is a type of online marketing where an affiliate (also known as a publisher or influencer) promotes a product or service of a merchant (also known as an advertiser) … Continued
Choosing The Right Social Media Platforms for Your Business Social media has become a vital tool for businesses to reach and engage with their customers. However, many small businesses make the mistake of attempting to be on as many social … Continued