Client Feature: Matawi – A Beacon of Sustainability and Resilience In the midst of a drought in Cape Town, an idea took root. This idea blossomed into Matawi, a beacon of sustainability and resilience in the gin industry. Today, we … Continued
7 Steps To A/B Testing Your Social Media Ads In the dynamic realm of social media marketing, staying ahead requires a keen understanding of what works and what doesn’t. Enter A/B testing, a method that enables you to discern the … Continued
Leveraging Social Media for Your New Year Sales Promotions The New Year is a time of celebration and renewal, and for businesses, it’s also a time of sales promotions. With consumers on the lookout for deals to kickstart their year, … Continued
The Impact of New Year’s Resolutions on Consumer Behaviour As we bid farewell to the old year and welcome the New Year, many of us embrace the tradition of setting New Year’s resolutions. These personal goals often reflect our aspirations … Continued
Three-Day Workshop: Bridging the Digital Skills Gap in Africa Our MD, Rucien Petersen, had the opportunity to attend a three-day digital skills workshop organised by the International Labour Organization. The focus of this workshop was to address the digital skills … Continued
DCO Roundtable: Spottmedia’s Participation Our Managing Director, Rucien Petersen, recently had the privilege of attending an engaging roundtable discussion organised by the Digital Cooperation Organization (DCO). The focus of the discussion was a topic of great importance in today’s digital … Continued
6 Ways to Optimize Blogs for Businesses Blogging is a powerful tool for businesses to enhance their online visibility, attract new readers, and position themselves as industry thought leaders. However, merely writing and publishing blog posts is not sufficient. To … Continued
Brand Differentiation for Businesses Brand Differentiation is a fundamental aspect of a business’ brand strategy. It involves identifying and communicating the unique attributes that set a brand apart from its competitors. This process requires a comprehensive understanding of one’s own … Continued
Spottmedia Inspires College Students Our Founder, Rucien Petersen, recently shared his wealth of experience with the Office Administration students at Northlink Parow Campus on Tuesday, 17th October. Rucien took them on a journey through his entrepreneurial endeavors, offering invaluable insights … Continued
5 Ways to Optimize Your Website for Local Search in South Africa Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Here are some tips to boost your local rankings … Continued