What Is Green Marketing?

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What Is Green Marketing? In the ever-evolving world of business, staying ahead of the curve is crucial. For small business owners in South Africa, one trend that’s making waves globally is green marketing. But what is green marketing, and how … Continued

Understanding Customer Personas

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Understanding Customer Personas A customer persona, also known as a buyer persona, is a semi-fictional representation of your ideal customer. It’s based on market research and real data about your existing customers. A customer persona typically includes customer demographics, behavior … Continued