What is Brand Perception?

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What is Brand Perception? A brands perception is referred to what a consumer thinks, feels and says about your brand. It is how they perceive your brand and this is often derived from their experience with your product or service … Continued

5 Benefits of Video Marketing

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5 Benefits of Video Marketing In the world we live in, it is becoming increasingly difficult for businesses to get their products and services to stand out. But video marketing is an effective and unique tool that can be used … Continued

Marketing Planning for 2019

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Marketing Planning for 2019 Planning is a vital component in achieving brand and business success. It is the first step before implementing any strategies or tactics for the year ahead. A “go with the flow” attitude won’t be enough for … Continued

Are you Watering your Brand?

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  Are you Watering your Brand? We all know that for flowers to grow and look as beautiful as they are, there are a few elements they require. These elements consist of water, carbon dioxide, sunlight and proper nutrients. However, … Continued

Do you have a Game Plan?

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Do you have a Game Plan? Before a sports team or an individual goes to the field there is research conducted on their rival as well as the type of game plan to carry out. A team or a player … Continued