Infographic Marketing With the constant demand for bite-sized information and visual content, infographic marketing is growing in popularity as a digital content marketing format. Approximately 65% of B2B marketers have used infographics for content marketing, making it one of the top five … Continued
Linkedin Stories Recently launched LinkedIn Stories is a quick and engaging way to share professional updates on LinkedIn. Much like Instagram Stories, the feature allows users to share images or videos that last for just 24 hours. Users can add text overlays, … Continued
Green Marketing While different agencies and organisations offer various definitions of green marketing (sometimes called environmental marketing, or eco-marketing), they generally agree that it is marketing products and companies that powerfully promote the environment. Some definitions look for environmentally “safe” … Continued
Benefits of using Chatbots According to marketing experts, 2020 is the year conversational marketing will become the industry standard across the digital marketing spectrum. Conversational marketing is the practice of engaging with customers in real-time, rather than requiring them to … Continued
Google My Business (GMB) benefits and features Google My Business is a free tool that allows you to promote your Business Profile in your local area on Google Search and Maps. With your Google My Business account, you can see … Continued
Video Marketing Video marketing is the act of creating videos to market a specific business and its products/services. Video marketing is a valuable tool to have in a business’s digital marketing strategy. More than 80% of video marketers are satisfied … Continued
Micro-Influencers in Social Media Marketing A micro-influencer has a smaller follower base, around 2,000 to 50,000 followers on a single platform. On the large end, they can have up to 100,000 followers. The influencer is usually focused on a specific … Continued
Youth Entrepreneur Segment The month of June is recognised on a national scale as ‘Youth Month’, and Spottmedia decided that it would be an excellent opportunity to allow youth entrepreneurs to speak about their businesses .We strongly felt that the … Continued
Marketing Planning for Businesses Post COVID-19 As we come out of the lock down and the economy opens now is the perfect opportunity to re-look, re-adjust, and realign your marketing processes and strategies. Marketing has been described as the railway … Continued
Facebook Shops for Small Businesses With the recent spate of events looming from direct effects of the Covid-19 pandemic; such as extended lockdowns and community quarantines worldwide we are seeing more and more small businesses moving their businesses online, and … Continued