Insights from the iKasi Creative Workshop
In the ever-evolving landscape of digital marketing, social media has become an indispensable tool for businesses aiming to engage their audiences and build strong online reputations. Recently, we had the privilege of partnering with iKasi Creative to conduct a transformative three-day workshop focused on Social Media for Business.
Workshop Overview
Our workshop aimed to equip participants with essential skills and knowledge to navigate the complexities of social media effectively. Here’s a breakdown of the key topics we covered:
- Social Media Overview:
We began with a comprehensive overview of various social media platforms and their unique features. Participants learned how to identify which platforms align best with their business goals and target audiences. This foundational knowledge set the stage for deeper exploration throughout the workshop. - Online Reputation Management:
In today’s digital age, a business’s online reputation can make or break its success. We discussed strategies for monitoring and managing online presence, responding to feedback, and cultivating a positive brand image. Practical tips were shared on how to engage with customers effectively, turning potential crises into opportunities for growth. - AI Social Media Tools:
The integration of AI in social media management has opened up exciting possibilities. We explored various AI tools that can streamline content creation, enhance audience targeting, and provide valuable insights. Participants gained hands-on experience with these tools, learning how to harness technology to boost their social media efforts. - Online Fact-Checking:
With the rise of misinformation, it’s crucial for businesses to ensure the accuracy of the content they share. Our workshop emphasised the importance of fact-checking and provided resources for verifying information before posting. This segment aimed to empower businesses to build trust with their audiences through transparency and accuracy.
For assistance or support with your marketing needs contact us on marketing@spottmedia.co.za.
