Empowering Women in Tourism Event
We are thrilled to share that our managing director, Rucien Petersen, had the honor of speaking at the inaugural Women In Tourism Western Cape event for 2024. As a seasoned professional in the field, Rucien shared valuable insights on leveraging digital marketing tools for business growth, with a special focus on empowering women entrepreneurs in the tourism industry.
The heart of Rucien’s talk centered around empowering women in the tourism sector.
Here are some key takeaways:
- Digital Marketing Tools: Rucien delved into various digital marketing tools that businesses can leverage. Whether it’s optimising social media campaigns, online PR, improving website SEO, or utilising email marketing platforms, these tools play a pivotal role in reaching wider audiences.
- Integration into Ventures: Rucien highlighted how integrating digital tools into their ventures can enhance efficiency, customer engagement, and overall business performance. By embracing technology, businesses can connect to their audience, increase awareness and become a household name and brand amongst tourists in the tourism industry.
- Inspiring Dialogue: The event was an interactive platform where attendees engaged in meaningful dialogue. Rucien’s insights sparked discussions on innovative strategies and practical implementation.
For any female professionals in the tourism sector, we highly recommend becoming a part of the Women in Tourism Association Group. Connect with them via phone at 071 602 3133 or email at womenintourismcw@gmail.com. It’s a fantastic platform for networking, support, and empowerment within the tourism industry.