4 Ways to build your personal brand on Linkedin
With over 870 million members worldwide, LinkedIn is the social media platform for the business world, and your personal brand is what connects your audience’s buyer mindset with your businesses products and services.
LinkedIn is great for linking and building a business profile, but it can also do wonders for your personal brand and allow you to generate a large following of both customers and networking connections who will create tangible links between you and the industry you operate in.
Here are 4 ways in which you can use LinkedIn to build your personal brand:
1. Take full advantage of LinkedIn profile tools!
Use the profile tools that LinkedIn gives you and become a reputable name not only in your business but in the industry.
LinkedIn gives users plenty of freedom in terms of adding a profile image, linking their own job title, creating and sharing content, and commenting on the posts of others – so use all this to your advantage.
2. Make the right connections!
Did you know that LinkedIn users who aren’t connected with you will be able to see which connections you have in common as soon as they land on your profile?
If a big name in your industry sees that you are connected with several reputable names and connections, they will automatically associate you with that high level ranking in the industry – and will instantly see you as an asset.
Keep good company, connect with the right people, and use connections to build even more connections.
3. Keep showing up!
LinkedIn isn’t a static website, nor is it just for groups and connections, it’s also a place to share industry related news, business announcements, and thought or opinion pieces.
Use it as a platform to share value which establishes your credibility both in your business and in your industry.
Tell your brand story – post about you and your life experiences – WHY you do WHAT you do – what challenges you have faced and how you overcame them.
Talk about how you add value and make a difference to the businesses you work with. What challenges they have faced and how you have helped them to overcome them.
4. Engage, nurture and grow!
The golden rule here is don’t push your offers or services at them (this includes requesting their email address via messaging) – make them WANT to connect and speak to you.
Just like most social networks – you don’t sell – you educate, engage and grow relationships.
Comment on related posts from other industry professionals – the more you engage the more personable you will become and the more trustworthy your personal brand will be.
If you require assistance to build your personal brand on Linkedin contact us on marketing@spottmedia.co.za
