10 Ways to drive organic traffic to your website
The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.
We often think that we need to have a huge budget for SEO and pay per click advertising, but that is often not the case.
We have put together a few ways you can increase organic traffic to your business site. The only cost will be your time.
- Optimise for your readers, not search engines
First and foremost, write down your buyer personas (characteristics), so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.
This means tapping into the main issues of their characteristics and the keywords they use in search queries.
- Blog regularly
Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good.
- Plug into the blogosphere
The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.
A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering peoples’ questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.
- Use long-tail keywords
Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you.
- Get your meta down
The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you’re talking about.
- Consistently create quality content
Try to write and publish as often as possible, but not at the cost of quality! The more quality content – including thought leadership articles and blog posts – you have on your website or blog, the more opportunities you create for organic traffic to come your way.
- Use internal links
Once you’ve built up a decent back catalogue of content, you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings.
- Encourage incoming links
Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site.
The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines.
- Blow your own trumpet
You can also link to your content yourself, on your own personal blog, Facebook, Twitter, LinkedIn, StumbleUpon etc – no spamming, mind. If people come in from social media and spend time with your content, it is a strong signal to Google that the content is relevant, useful and interesting.
10. Use social media
Build a presence on social media networks like LinkedIn, Twitter, Instagram and Facebook etc. All of these activities help to get your name and website address out on the internet.
If you need help in growing your brand and increasing the awareness of what you are offering contact us on firstname.lastname@example.org for assistance today.