Linkedin for Business

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Linkedin for Business

From making connections and establishing partnerships to generating leads and boosting your brand awareness, Linkedin allows you to do many things making it a valuable addition to your digital marketing strategy.

LinkedIn is a professional platform designed to help you establish and reinforce business relationships with individuals from various sectors and industries. Our Founder Rucien Petersen chats about Linkedin on Radio 786 and shares more on the features and benefits associated with the platform

The perception in the market amongst consumers is that LinkedIn is only for business professionals. Yes, thousands of professionals use Linkedin everyday, but the offerings and features far out weigh them only being suited to a business professional. Students looking for work can network with decision makers, employees looking to further their career can connect with executives and businesses can meet potential staff as well. The platform is an effective platform from a personal and business point of view.

This social media tool also exposes you and your business to millions of connections that you can use to build relationships with individuals and other companies to boost your brand.

LinkedIn is less about selling or marketing your products and services than other social platforms. On LinkedIn, blatantly pushing your business, spamming and obvious hard-selling are highly frowned upon. This is why having a marketing strategy specific to the platform is so important. Because the network consists of a totally different audience, LinkedIn marketing requires a different approach to get the results you want.

According to Sprout Social, businesses marketing on LinkedIn generate 277% more leads on average than those engaged in Facebook marketing alone. Surveyed B2B marketers also said that LinkedIn is responsible for 80% of their social media leads. Used appropriately, LinkedIn is an effective marketing tool that can take your business to the next level.

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