With the constant demand for bite-sized information and visual content, infographic marketing is growing in popularity as a digital content marketing format. Approximately 65% of B2B marketers have used infographics for content marketing, making it one of the top five most used content types. Moreover, 84% of respondents in an Infographic World survey found the medium effective.
Infographic marketing helps small businesses appeal to a bigger audience as not all consumers enjoy reading text-heavy blog posts and articles; some are visual learners and may prefer image content over text. Infographics help you appeal to people with different preferences and expand your overall reach. Infographics’ are also an excellent fit for many highly visual social platforms. Some readers are bound to show an interest in your product or service after seeing your infographic. They might decide to view your site, thus boosting your traffic and getting more prospects into your sales funnel. Infographics have been known to improve site traffic by 12%. Besides more traffic and higher domain authority, getting published by a reputable site gives you clout.
When an authority site decides to publish your infographic, it means they are vouching for you, leading readers to see you as a thought leader in your industry. According to the Infographic World survey, infographics are the most effective medium for learning and retaining information. Therefore, the right marketing infographics can help you get your message across more effectively and educate your audience about your products, services, and industry. Infographics give you something visual and exciting to share with your followers. Not only will this engage them, but it also makes them more likely to share your posts with their networks. This significantly boosts your reach and social media presence.
Some of the best practices you should follow for effective infographic marketing includes:
- Choosing the right topic, as this plays a significant role in determining whether your infographic is a success. Ideally, you should avoid choosing a broad generic topic, or you will find yourself struggling to narrow down what information to include.
- Following a coherent timeline, helps people process the information in a way that makes sense. Your infographic should have a flow that takes readers through a coherent journey. This means you should focus on creating step-by-step processes, chronologically ordering your information, and numbering your information.
- The font is another crucial consideration that can make or break your infographic design. The goal is to provide valuable information, as it needs to be readable and easy to process. It is best to avoid fancy fonts that are hard to read and, instead, go with simple ones that give your infographic a professional look.
- White space is another pivotal element in your infographic because you do not want something completely overloaded with graphics or cramped visual elements. Doing so means you will have a hard time conveying your message in a way that makes sense to the readers because there is too much distraction. Make the most of white space to separate points, graphical elements, and sections.
If you want your infographic marketing efforts to succeed, you need a consistent promotion effort. The business should publish infographics on social media, infographic directories, and share them through email and blogger outreach. For further information on infographic marketing, click on the link below https://www.marketing91.com/infographic-marketing/.