Benefits of using Chatbots
According to marketing experts, 2020 is the year conversational marketing will become the industry standard across the digital marketing spectrum. Conversational marketing is the practice of engaging with customers in real-time, rather than requiring them to wait for a response. This is commonly seen in the phone and live chat support; conversational marketing is set to proliferate in 2020.
Chatbots are a gamechanger and are already on numerous websites, as they excel at answering customers’ frequently asked questions. The critical fascination with chatbots is the impact they can have on the customer experience. For some businesses, there are not enough employees or hours in the day to answer customer queries quickly. Chatbots allow customers to help themselves.
Nonetheless, there is a right way and a wrong way to use chatbots. This technology should never have the final say regarding a customer complaint. It should also be easy for a lead or customer to speak with a human if they prefer. The real potential lies in smart chatbots, as opposed to the simple ones currently used. These are AI-powered systems that communicate with humans using real-time, generating responses initially.
Chatbot templates can be customised to your specific needs. The bot is ideal for client-based businesses that want to create more leads that will be followed up by a salesperson. Chatbots can save time and streamline processes. The bot launches with a greeting, which, of course can be customised. An extremely useful feature of any chatbot is that users’ responses can be saved, allowing you to organise and segment the respondents according to specific categories.
For example, you can create a Messenger contact group of only those who responded to your consultant welcome question. You can later retarget these people with a specific campaign designed to re-engage them. The more information you can gather about the client, the more successful you will be onboarding that client.
Regardless of your industry, chatbot marketing is poised to make a massive impact on what matters most — revenue. Whether your chatbot marketing approach is intended to attract new clients or facilitate orders, it is easy to turn it on and let it go using prebuilt templates. In the future, smart chatbots will engage in furthering sales prospecting, lead generation, and customer service. For further information on personalising a chatbot to suit your unique business needs, follow the link below https://www.chatbots.org/.