Google My Business (GMB) benefits and features
Google My Business is a free tool that allows you to promote your Business Profile in your local area on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and analyse how customers are interacting with your business on Google.
The importance of a Google My Business Profile
Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products and services like yours on Google Search and Maps. Your Google My Business account must have updated information on your address, phone number, website, open hours, and more to help customers find and connect with your business. Your profile must be regularly updated with appealing photos, special offers, and promotions to make it easy for customers to choose you.
Your Google business website is a free, professional website for your business that you can set up in minutes. It is created automatically using information from your Business Profile, and auto-updates as you make changes to your profile.
The benefits of a Google My Business Profile
Google My Business gives you the power to attract and engage customers when they search for your business on Google. Your Profile gives you a presence on Google Search and Maps, allowing you to respond to reviews, post photos of products or special offers, and add/edit your business details. You can optimise your customer engagement for better results and can encourage more engagement by interacting with your customers from the Customers tab.
Google My Business has a mobile app you can download from Playstore and it is free. Enhanced features make it easier to create a standout Business Profile on-the-go, and star ratings boost your business’ appeal.
Different features on a Google My Business Profile
With your Google My Business account, you can manage and update your Business Profile and build a website to attract and engage more customers. Google My Business’ Business Profile encompasses what was once known as Google Places for Business, Google Listings, and Google+ Business Pages. Customers have multiple ways to contact you, such as calling, messaging, or requesting a quote. You can even add a link to your website on your Business Profile.
Google’s search results are becoming more and more robust, with answer boxes, related questions, and even results appearing in the search suggest a drop-down menu. The benefits Google My Business affords local businesses are only growing and can only be reaped when you have set up a Google My Business profile for your business.
If you require assistance in setting up your Google My Business profile contact us on marketing@spottmedia.co.za and we will assist and guide you in how you can be found locally.
