Why You Should be Live Streaming
In our previous blog, we spoke about the power of networking and how important it is for your business. We talked about meeting and interacting with people face to face. This time around, we’re talking about the alternative, which takes you back to digital. That’s of course, live streaming. Keep reading if you want to find out more about what that is.
Live streaming means recording and broadcasting in real time. It is a live video that is broadcasted to over the internet. As a small business owner, it’s important to also look into live streaming and work it in your marketing strategy. Because live streaming gives you a chance to give personality to your brand. Your clients get a chance to get to know you and learn more about your business from you instead of from a blog page or social media. It takes your clients behind the scenes of your business. They also get to see the team behind their favourite products or services.
There are many ways in which you can incorporate live streaming. For example. If you own a fitness studio, you can do a live streaming showing them how to do an exercise at the comfort of their own home. You can provide them with information relating to that exercise, such as how it helps their bodies. The bonus is, during live streaming, you are able to see who is tuning into your video and you can engage with them by asking questions and responding to questions they ask.
An additional option, is if you are having a promotion, you can offer additional promos and freebies for those who tune in. It’s a known fact that experiences connect people across the globe and specials, or deals keep them engaged.
The beautiful thing about live streaming is that you can use platforms you are already active in, such as Twitter, Facebook and Instagram. And all you need is a smartphone, which you already own.
In addition to engagement, wider reach potential, ease and convenience, it is also a cost-effective tool. Overall, live streaming adds versatility to your marketing, and it shows your clients that you are forward thinking, innovative and that you’re willing to go – above and beyond – to build a relationship with them, understand them and also meet their needs.