The Rise of Stories

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The Rise of Stories

There has been tremendous growth in stories between the year 2016 and 2019. More and more consumers are using stories daily – according to research conducted by Clicks  a Marketing Technology Transformation company.  We have seen a spike in stories particularly on Watsapp and Instagram seeing the highest usage on these two platforms when compared to Facebook.

In 2019, stories are going to become an integral part in increasing awareness, engagement and sales for your small business. The reason why stories have become so popular is because they are short and only last for 24 hours. This is a great opportunity for startups, entrepreneurs and small businesses to create content that catches the eye and engages their target audience. Businesses who are already creating content on a consistent basis find themselves in a good position for the next wave of changes that Instagram will bring. Those however, who are not creating stories on a regular basis will need to catch up before lagging!

Even though stories are a great way to increase your brands awareness, there is a challenge that might require business owners to rethink their strategies. If stories continue to grow at the current rate at which it is, then this could result in a decline in content being seen in the news feed – this means that brands and businesses should be innovative when creating new strategies and content.

If you are not sure where to start in creating content for your stories’ we compiled a list of ideas below to get you on your way!

Product or Service Launch

Stories allow you to create hype and excitement before a product or service launch. Start a countdown or have a sneak peek on a new service or product offering.

BTS (Behind The Scenes)

Consumers are curious and a ‘Behind The Scenes’ story is a great way to show your audience what is happening in ‘real time’. E.g. If you are in the restaurant business, perhaps an image or video can be loaded as a story on how meals are being prepared, ingredients being used by staff in the kitchen.


Including current promotions, specials or deals that your business is offering. Seeing that stories only lasts for up to 24 hours, create a promotion valid for 1 day. Making an offer valid for 24 hours creates a sense of urgency.


Any events that your staff are attending or that your business is hosting can be featured as a story. Events usually take place over 1 day and a story is the perfect tool to use to showcase this.

If you are still uncertain on how to take your brand to the next level using stories contact us on for a FREE consultation.

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