Generating leads for your small business in 2019

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Generating leads for your small business in 2019

One of the most pressing needs for small businesses is knowing how to generate leads. But to generate a lead one first needs to understand what a lead is. According to Leadfuze an automated lead generation company “A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information”.

For a potential customer to be interested they would need to be aware of your product or service first before information or details are provided. For your business the first step is to implement marketing initiatives to increase awareness. A potential customer can only provide you their contact details if they are aware of your product offering and the benefits associated with it.

It is important for your business to have a strategy when it comes to generating leads. Leads is a vital aspect for business growth, that is why based on our research and experience we put together our top 3 methods to generating leads for your business in 2019.

1. Build Strategic Partnerships

A great way to increase your awareness and ultimately generate leads is to create strategic partnerships. If you have a bakery, approach and partner with a wedding planner, events company or florist and offer every client a discount or special rate when referred to you by them. You can also run competitions or giveaways together making it more beneficial and appealing to consumers. Always make sure that the partnership benefits both businesses and that both businesses understand how the process will work.

2. Facebook Consideration Ads

Facebook gives businesses the opportunity to target individuals based on their interests, area, age and when implemented correctly it can be an effective way to generate leads. One of the Facebook consideration ads available are known as a Lead Generation ad. A Lead generation ad is just that, its specifically designed to gather leads from potential customers who are interested in your product or service offering.

3. Speak at events

Try to get involved by speaking at events. This is not an easy one as not everyone can speak in front of people. But if you as a business owner specialize in a specific product or service and are an expert in your field then speaking at events is the perfect way to generate leads. Not only are you establishing yourself as an expert within your field, but you will also be opening another avenue to network with potential customers.

If you still battling to generate leads and are not too sure how to take your lead generation strategy to next level for your small business contact on and book a consultation.


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