Do you have a Competitive Advantage?

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Do you have a Competitive Advantage?  When starting a business and providing a product/service offering one of the most important questions to ask yourself is, what makes my business different? A competitive advantage sets you apart from your competition and … Continued

The Rise of Stories

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The Rise of Stories There has been tremendous growth in stories between the year 2016 and 2019. More and more consumers are using stories daily – according to research conducted by Clicks https://www.clickz.com/the-rise-of-stories-and-the-changing-face-of-social-marketing/214311/  a Marketing Technology Transformation company.  We have seen a spike … Continued

What is Brand Perception?

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What is Brand Perception? A brands perception is referred to what a consumer thinks, feels and says about your brand. It is how they perceive your brand and this is often derived from their experience with your product or service … Continued

5 Benefits of Video Marketing

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5 Benefits of Video Marketing In the world we live in, it is becoming increasingly difficult for businesses to get their products and services to stand out. But video marketing is an effective and unique tool that can be used … Continued

Marketing Planning for 2019

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Marketing Planning for 2019 Planning is a vital component in achieving brand and business success. It is the first step before implementing any strategies or tactics for the year ahead. A “go with the flow” attitude won’t be enough for … Continued