5 Benefits of Video Marketing

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5 Benefits of Video Marketing

In the world we live in, it is becoming increasingly difficult for businesses to get their products and services to stand out. But video marketing is an effective and unique tool that can be used to increase your brands awareness. Due to hectic schedules, consumers are becoming too busy to read a 15 minute article. Instead, they prefer to watch a 2 minute video on how to complete a specific task.

More and more companies are starting to make use of video advertising to build credibility and increase awareness, but there are still many businesses who are still not confident to implement video marketing into their marketing plans. If you are still not sure whether this is the right medium for you, have a look at the top 5 benefits your business will experience when incorporating video.

  1. Video Boosts Conversion Rates

Video builds credibility and trust among consumers. Many individuals who watch videos are often influenced in a positive way to make a purchase, thereby converting into a lead when compared to reading a book. Video allows you to appeal to the consumers’ emotions and creates an impact on which makes for a powerful selling tool.

  1. Search Engine Loves video

Youtube is the second largest search engine when compared to google. This means, that any video loaded onto Youtube, increases your chances of being found online as well. The same can be said of Social Media where any video promoted via these channels, will become more visible online.

  1. Addition to Email Marketing Campaigns

We all know that consumers are inundated with emails on a daily basis and video allows a business to break through that barrier and be noticed. Incorporating video into your email campaigns will lead to more and more consumers clicking through. It is estimated that including video into your email campaigns, increases the click through rate between 200% – 300%. Not only do you increase your viewership and click throughs, but you also decrease your unsubscription rates as well.

  1. Video encourages social share

The opportunity to share your video with more than one individual is high as more and more consumers will share their content with family or friends, if they find it interesting. A unique and appealing video, will result in many shares without you having to spend much money.

  1. Builds credibility and trust

Video allows you, as a business to build trust and credibility amongst your viewers. Up to 90% of viewers have stated that video has affected their purchasing decisions. The more videos you create to inform and educate your consumers, the more they will trust your brand and be loyal to it.

Video is still a growing tool for business owners but if it is implemented well, it can be a powerful one. Once you incorporate video into your strategy that is harmonious with your current marketing messages, you will experience brand growth, trust and credibility.

If you are still not too familiar on how to plan your video strategy for the year 2019 contact Spottmedia on http://spottmedia.co.za/book-a-consultation/ for a consultation.


Marketing Planning for 2019

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Marketing Planning for 2019

Planning is a vital component in achieving brand and business success. It is the first step before implementing any strategies or tactics for the year ahead. A “go with the flow” attitude won’t be enough for your business. It is tempting to use the same marketing initiatives, unrolling the same content plan and strategy as the previous year but by doing this, you run the risk of your business becoming stagnant with no growth and development.

A plan should allow for changes that could arise in the marketing industry. This plan should be reviewed on a regular basis in order to remain relevant.


One of the worst things you can do, is to plan blindly for 2019 without reviewing the past years initiatives. You need to assess what worked and what didn’t work in 2018. Create a list based on the statistics received from awareness and sales generated, reach accumulated and feedback received from clientele. Your list will determine whether you’re going to run a similar initiative or a new one. Assessing is important as it will guide which strategy you will implement.


Begin 2019 with marketing objectives for your business and brand. This goal will communicate where you want your brand to be at the end of the year. Setting objectives, gives your brand direction in terms of the kind of marketing initiatives you need to utilise, to achieve those goals. Your goals can be set for three, six or even twelve months at a time.

When you are travelling or visiting a new area or place, you require a map or GPS to ensure you reach your destination without the wrong turns. Your map is your business planthat needs to be plotted out clearly and with foresight, to prevent the pitfalls that befall many businesses today.

Strategy and Tactics

Plan your year with a calendar and have an overview or brief summary of your marketing strategies and tactics to implement during 2019. Having an overview of your business, allows you to plan well in advance. Knowing that you will be running a promotion over the Easter Holiday for example, will give you enough time to build and increase brand awareness. It will allow all systems, developing artwork and printing material to be distributed on time. If all these elements are aligned, it will increase the success of your promotions.


Once you implement your plan and progress through the year, do not forget to measure your marketing initiatives. This is equally as important as strategizing and implementing. Make sure you have a rough idea of the traction and effectiveness of your brand or business’ marketing tactics.

2019 will no doubt be another year that will test your business attributed to factors such as the fluctuating economy and increased competition. However, if you are armed with an effective plan containing clear objectives, your business can survive and even thrive despite these obstacles. Start early with your planning and promotions, as it will give you a head start on your competitors.

If you are still not too sure how to plan your year with your marketing, contact Spottmedia on http://spottmedia.co.za/book-a-consultation/ for a consultation.

The importance of knowing your target audience

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The Importance of Knowing your Target Audience

Knowing your target audience is a crucial step in your marketing strategy as it guides your direction when implementing your strategy and tactics. Successful businesses know exactly who their target audience is and based on their profile, they create marketing strategies tailored to successfully reach their audience. A detailed description of your target audience’s profile should include their age, location, tastes and preferences and living standard measures. Once a profile is in place, you’ll be in a better position to achieve your business’ objectives.

The importance of knowing your target audience will prevent your business from spending marketing funds on initiatives which could not work. In our modern age, resources need to be carefully selected and every penny counted as you cannot afford to spend recklessly. Knowing your target audience will reduce the amount of expenditure on ineffective marketing tools and platforms. The marketing industry has changed in terms of mass advertising which was also known as the Gun shot approach, but this form of marketing has become redundant as we have shifted towards focused strategies and tactics. The ability to know who your customer is from a detailed perspective, will give your business an advantage over your competitors as your strategies and tactics will be more focused and targeted in reaching your ideal client.

Before implementing any marketing or business plan it’s important to provide a detailed description of your market. As a business owner you should know exactly how and where you will be able to reach your audience. Once this is established, then the segmentation process follows. This will determine the kind of mediums to use to reach your clientele. These mediums can be anything from traditional and digital platforms to software tools and apps geared towards reaching your audience. This information will also help business owners decide which business events to attend that will create networking opportunities. Time is a very important resource and ultimately, you would not want to attend networking events with the wrong audience. In addition, it is important for the type of clientele to be communicated to your business and organisation so that everyone, including staff, understand who you’re targeting. This will determine how the message will be communicated and to whom.  

It is easy to see how the whole marketing strategy is driven by your target audience. Don’t waste your time and resources on an unappreciative audience. Your brand’s success is dependent on an accurate analysis of your market and will continue to thrive if you master that crucial step.

If you are still not too sure how to segment your audience or how to link your audience with effective marketing solutions contact Spottmedia on http://spottmedia.co.za/book-a-consultation/ for a consultation.