Marketing Planning for 2019

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Marketing Planning for 2019

Planning is a vital component in achieving brand and business success. It is the first step before implementing any strategies or tactics for the year ahead. A “go with the flow” attitude won’t be enough for your business. It is tempting to use the same marketing initiatives, unrolling the same content plan and strategy as the previous year but by doing this, you run the risk of your business becoming stagnant with no growth and development.

A plan should allow for changes that could arise in the marketing industry. This plan should be reviewed on a regular basis in order to remain relevant.


One of the worst things you can do, is to plan blindly for 2019 without reviewing the past years initiatives. You need to assess what worked and what didn’t work in 2018. Create a list based on the statistics received from awareness and sales generated, reach accumulated and feedback received from clientele. Your list will determine whether you’re going to run a similar initiative or a new one. Assessing is important as it will guide which strategy you will implement.


Begin 2019 with marketing objectives for your business and brand. This goal will communicate where you want your brand to be at the end of the year. Setting objectives, gives your brand direction in terms of the kind of marketing initiatives you need to utilise, to achieve those goals. Your goals can be set for three, six or even twelve months at a time.

When you are travelling or visiting a new area or place, you require a map or GPS to ensure you reach your destination without the wrong turns. Your map is your business planthat needs to be plotted out clearly and with foresight, to prevent the pitfalls that befall many businesses today.

Strategy and Tactics

Plan your year with a calendar and have an overview or brief summary of your marketing strategies and tactics to implement during 2019. Having an overview of your business, allows you to plan well in advance. Knowing that you will be running a promotion over the Easter Holiday for example, will give you enough time to build and increase brand awareness. It will allow all systems, developing artwork and printing material to be distributed on time. If all these elements are aligned, it will increase the success of your promotions.


Once you implement your plan and progress through the year, do not forget to measure your marketing initiatives. This is equally as important as strategizing and implementing. Make sure you have a rough idea of the traction and effectiveness of your brand or business’ marketing tactics.

2019 will no doubt be another year that will test your business attributed to factors such as the fluctuating economy and increased competition. However, if you are armed with an effective plan containing clear objectives, your business can survive and even thrive despite these obstacles. Start early with your planning and promotions, as it will give you a head start on your competitors.

If you are still not too sure how to plan your year with your marketing, contact Spottmedia on for a consultation.

The importance of knowing your target audience

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The Importance of Knowing your Target Audience

Knowing your target audience is a crucial step in your marketing strategy as it guides your direction when implementing your strategy and tactics. Successful businesses know exactly who their target audience is and based on their profile, they create marketing strategies tailored to successfully reach their audience. A detailed description of your target audience’s profile should include their age, location, tastes and preferences and living standard measures. Once a profile is in place, you’ll be in a better position to achieve your business’ objectives.

The importance of knowing your target audience will prevent your business from spending marketing funds on initiatives which could not work. In our modern age, resources need to be carefully selected and every penny counted as you cannot afford to spend recklessly. Knowing your target audience will reduce the amount of expenditure on ineffective marketing tools and platforms. The marketing industry has changed in terms of mass advertising which was also known as the Gun shot approach, but this form of marketing has become redundant as we have shifted towards focused strategies and tactics. The ability to know who your customer is from a detailed perspective, will give your business an advantage over your competitors as your strategies and tactics will be more focused and targeted in reaching your ideal client.

Before implementing any marketing or business plan it’s important to provide a detailed description of your market. As a business owner you should know exactly how and where you will be able to reach your audience. Once this is established, then the segmentation process follows. This will determine the kind of mediums to use to reach your clientele. These mediums can be anything from traditional and digital platforms to software tools and apps geared towards reaching your audience. This information will also help business owners decide which business events to attend that will create networking opportunities. Time is a very important resource and ultimately, you would not want to attend networking events with the wrong audience. In addition, it is important for the type of clientele to be communicated to your business and organisation so that everyone, including staff, understand who you’re targeting. This will determine how the message will be communicated and to whom.  

It is easy to see how the whole marketing strategy is driven by your target audience. Don’t waste your time and resources on an unappreciative audience. Your brand’s success is dependent on an accurate analysis of your market and will continue to thrive if you master that crucial step.

If you are still not too sure how to segment your audience or how to link your audience with effective marketing solutions contact Spottmedia on for a consultation.

4 Tips on how to Increase your Instagram Followers

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4 Tips on how to increase your Instagram followers

As Instagram continues to evolve and develop, it is becoming increasingly difficult to grow your account. When Instagram was launched, it was very easy for individuals and businesses to increase their followers, but due to the inexhaustible amount of content, brands need to compete a bit harder to be heard. However, with the right strategy, content and consistency, brands are able to achieve their objectives of increasing and creating a loyal following.

Keep in mind that there is no substitute for creative content and consistency. The more people see your brand and are drawn to your interesting content, the more they will want to follow your page and stay in touch with your offering.

Stay ahead of your competitors with these useful tips on how you can increase your followers for your business profile on Instagram.

  1. Integrate

If you have not already informed your existing clientele through your newsletters and other social media platforms then now’s the time to do so. It is important for your clients to know that your business is on Instagram and that they can follow your page to keep up to date with the latest news and product releases. Do not assume that a link inserted below emails or articles will guarantee that your clients are aware that you are on Instagram.

  1. Run a Competition

A great way to increase your followership is to run a competition. It should be detailed and easy to follow. A good tip would be, to create step by step instructions stating exactly what they need to do if they would like to win. A good call – to – action would either be, to tag a friend or follow the page and stand a chance to win. Bear in mind, to not make the entry steps too long as this could deter your follower base from entering.

  1. Be consistent

Consistency builds brands. Ultimately the more people who see your content on a regular basis, the more aware they’ll become of your product and service. Regular posts will increase the likelihood that consumers will follow you as you have now created an expectation and they find your content valuable. The standard of engaging content must always be maintained and nurtured. Create a content plan for your page and make sure that you stick to the plan, posting on the allocated days scheduled.

  1. Be engaged

Instagram followers prefer to follow and work with brands that interact with them. Make sure that you continue to like other images, comment on other profiles and respond to messages or likes on your images. This reassures existing and potential followers, that your brand is involved, relevant and active.

If you choose to follow someone else’s profile make sure that your intent is sincere and not an attempt to gain random followers. Remember, this is a networking opportunity so be selective about the people you choose to follow.

As your number of followers grow, take time to engage and interact with them as you will be building a relationship, creating even more loyal followers. Converting your followers into real customers is the end goal and Instagram is a fantastic platform to achieve this.

If you still have challenges and are not sure how to increase your followership on Instagram visit our website on for a consultation.