Valentines Competition Giveaway

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WIN two Marketing consultations and one branded mug worth R1200

 

Often as a business owner you might feel lonely at times or you might feel that you do not have the proper support to make your business a success. Well do not worry as Spottmedia will be supporting one lucky business owner with their marketing needs.

Valentines month is here and Spottmedia will be giving one lucky small business owner a chance to WIN two Marketing consultations and one branded Spottmedia mug. During our consultations we will assess your current marketing strategy and advise on the best way forward along with strategies and tactics to improve and take your brand to the next level.

To WIN, simply email your Name, Address and Business Name to marketing@spottmedia.co.za and tell us why you deserve to win.

The competition closes on 28th February 12pm. The winner will be contacted via email and announced on social media.

*T&Cs apply.

– Only valid until 28th February 2019

– Total prize is valued at R1200 and cannot be redeemed for cash

– Prizes only applicable to small business owners

– Consultations to be redeemed by 1st May 2019

Christmas at the Children’s Home

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Christmas at the Children’s Home

Christmas is an opportunity for families and friends to reconcile and come together, to relax and take some time off from work. It is also a time to make  difference in the lives of people who might not have.

In celebration of Christmas, Spottmedia partnered with the Children’s Home in Durbanville and donated cup cakes to the Annual Children’s Christmas lunch on Saturday 8th December. According to Founder Rucien Petersen:” Christmas is a time to give and spread the message of love. We all enjoy sweet treats occasionally especially children! We were very excited and couldn’t wait to see the children enjoy them!” We would also like to Thank Your Hearts Design and Crissie’s Kitchen for baking the beautiful cup cakes.

The Durbanville Children’s Home cares for 144 children between the ages of 2 -18 years who were exposed to some form of domestic violence, substance, sexual abuse and neglect. The intake of children falls within a 100 km radius of Durbanville, which includes farms, informal settlements, squatter camps and towns.

The reason why we decided to give to The Children’s Home is because we believe that by investing in these youth and children, we are not only fulfilling their basic needs but building their self – esteem and adding value to their lives. This was a humbling experience and always makes one appreciate the small things in life. If we as owners and businesses can adopt this vision not only would we add value to individuals, but we will add value to and grow our communities”.

 

5 Benefits of Video Marketing

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5 Benefits of Video Marketing

In the world we live in, it is becoming increasingly difficult for businesses to get their products and services to stand out. But video marketing is an effective and unique tool that can be used to increase your brands awareness. Due to hectic schedules, consumers are becoming too busy to read a 15 minute article. Instead, they prefer to watch a 2 minute video on how to complete a specific task.

More and more companies are starting to make use of video advertising to build credibility and increase awareness, but there are still many businesses who are still not confident to implement video marketing into their marketing plans. If you are still not sure whether this is the right medium for you, have a look at the top 5 benefits your business will experience when incorporating video.

  1. Video Boosts Conversion Rates

Video builds credibility and trust among consumers. Many individuals who watch videos are often influenced in a positive way to make a purchase, thereby converting into a lead when compared to reading a book. Video allows you to appeal to the consumers’ emotions and creates an impact on which makes for a powerful selling tool.

  1. Search Engine Loves video

Youtube is the second largest search engine when compared to google. This means, that any video loaded onto Youtube, increases your chances of being found online as well. The same can be said of Social Media where any video promoted via these channels, will become more visible online.

  1. Addition to Email Marketing Campaigns

We all know that consumers are inundated with emails on a daily basis and video allows a business to break through that barrier and be noticed. Incorporating video into your email campaigns will lead to more and more consumers clicking through. It is estimated that including video into your email campaigns, increases the click through rate between 200% – 300%. Not only do you increase your viewership and click throughs, but you also decrease your unsubscription rates as well.

  1. Video encourages social share

The opportunity to share your video with more than one individual is high as more and more consumers will share their content with family or friends, if they find it interesting. A unique and appealing video, will result in many shares without you having to spend much money.

  1. Builds credibility and trust

Video allows you, as a business to build trust and credibility amongst your viewers. Up to 90% of viewers have stated that video has affected their purchasing decisions. The more videos you create to inform and educate your consumers, the more they will trust your brand and be loyal to it.

Video is still a growing tool for business owners but if it is implemented well, it can be a powerful one. Once you incorporate video into your strategy that is harmonious with your current marketing messages, you will experience brand growth, trust and credibility.

If you are still not too familiar on how to plan your video strategy for the year 2019 contact Spottmedia on http://spottmedia.co.za/book-a-consultation/ for a consultation.