Small Business Development Expo 2019

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Small Business Development Expo 2019

Image: Left (Business Owner Tini from Boost Communications) and Right (Business Owner Rucien Petersen from Spottmedia).

We attended the Small Business Development Expo held at the River Club Golf Course in Rondebosch on Thursday 17th May 2019.  The event is a landmark event where you can connect with the business community that empowers small businesses, both private and public. What we found and realised is that small businesses have unique challenges and the Small Business Development Expo provides and explores opportunities which will help solve or overcome these challenges. We had a great experience networking with fellow small business exhibitors and found that many small business owners were challenged with the marketing aspect of their business. Based on our experience we put together a few pointers on why current small businesses should attend future events and the benefits you will experience.

  1. Networking opportunity

Not only will you meet and network with business owners exhibiting at the event, you can also network with owners attending the event. Owners attending the event are also looking for opportunities and you never know who you might run into who will require your services.

2. Learning

As a business owner you can never know everything and the expo allows you to learn about what is happening in the industry (new developments, changes, systems etc). It gives you an opportunity to see how you can improve your business and if there are any loopholes to be filled regarding admin, staff or specific processes.

3. Exposure

In the business world every opportunity for your business is an opportunity to market and increase your exposure. As a small business’s clients are the lifeblood of your business. But for clients to purchase your products or services they need to know about your product. Marketing your business at every opportunity (speaking, handing out flyers, business cards) should be one of your primary goals as its extra exposure for your business.

Attending expos and events as a small business owner should be part of your marketing plan and strategy. If you are still challenged in creating an effective marketing strategy and are not sure about the way forward contact us and we will contact you to see how best, to take your marketing to the next level.

One on One with Mompreneur Sylma Rees!

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One on One with Mompreneur Sylma Rees!

It’s the month of May! This can only mean one thing…Mother’s Day!  For this special day we are celebrating one of our clients Sylma Rees, business owner of Apex Pilates. Sylma Rees is a female entrepreneur who started Apex Pilates about 9 years ago. She recently gave birth to a beautiful daughter of 9 months old. As we know being a mom, business owner and wife can be very challenging that is why Spottmedia is pleased to support Sylma with her marketing needs -making it easier for her to run her business and be a mom. We had a one on one with Sylma and asked her to share her journey as a mom and entrepreneur and how Spottmedia has added value to her business.

1. When did you start your business?

I started my business in 2010.

2. What was your reason for starting your own business (Pilates studio)?

I started for fun with some free classes for my friends and before I knew it, it grew by word of mouth. Helping people that have been living with pain and body discomfort, inspired me to start a studio. I love making clients feel better about themselves and their bodies.

3. What’s the most challenging part to owning a business and being a mom?

It’s sometimes hard to make time for all my responsibilities each day. When you own a business you can’t pass off all of the work, even if you want to. My daily challenge is to balance a business I love and believe in with the love and commitment of being a parent.

4. How many children do you have and how old are they?

One daughter, 9 months old.

5. What do you love the most about being a mom?

That’s easy, her smiles, giggles and newly acquired dance moves when she sees me.

6. What motivates you to keep on moving forward?

Some days it’s hard, but receiving emails from satisfied clients, clients that started at Apex Pilates in pain and now move more freely with either a diminished pain level or are even pain free!

7. Provide a brief description of your business (Pilates studio).

Apex Pilates is a boutique pilates studio in the Northern Suburbs of Cape Town, South Africa. Conveniently located in the Kenridge Centre. Right next door to Kenridge Primary School. We offer top Pilates Mat and Equipment Classes in a Group setting or on a Private & Semi-Private basis. Our instructors are qualified under Body Arts and Science International (BASI) and BCP, leading International Pilates education academies with reputations for innovation, dedication and academic excellence.

8. How can moms benefit from Pilates?

Moms need to have strong bodies to handle their day to day chores of being a mom! From picking up their little one to getting their bodies back after pregnancies and giving birth, not to mention running a household or going back to work (especially if you sitting behind a desk).

9. Running a business and being a new mom can be daunting. How has Spottmedia assisted you in this aspect?

Spottmedia is helping me with the social media side of the business. This takes a lot of admin off my list and gives me more time to handle other day to day tasks and studio admin and thus I have more time to spend with my daughter.

10. Any encouraging messages for future mompreneurs?

Whatever you are doing, you are doing great! Remember yourself in between it all. There is only one of you so make time for yourself. Taking care of your children, managing life and running a business is admirable. Without you, things would surely fall apart.

Stand a chance to WIN this Mothers Day

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Mothers Day Promotion

We know that as a mom and business owner it can become challenging to run a household, be a mom, run your business and build a brand at the same time. That is why for Mothers Day we are offering #Mompreneurs the opportunity to WIN 2 x FREE Marketing Consultations.

To stand a chance to WIN all you need to do is send us an email to marketing@spottmedia.co.za and tell us why you deserve to WIN.

T’s & C’s apply:

Valid till 15th May 2019

Only applicable to Moms who are Entrepreneurs, Small Business owners, Founders and startups.