The Rise of Stories

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The Rise of Stories

There has been tremendous growth in stories between the year 2016 and 2019. More and more consumers are using stories daily – according to research conducted by Clicks https://www.clickz.com/the-rise-of-stories-and-the-changing-face-of-social-marketing/214311/  a Marketing Technology Transformation company.  We have seen a spike in stories particularly on Watsapp and Instagram seeing the highest usage on these two platforms when compared to Facebook.

In 2019, stories are going to become an integral part in increasing awareness, engagement and sales for your small business. The reason why stories have become so popular is because they are short and only last for 24 hours. This is a great opportunity for startups, entrepreneurs and small businesses to create content that catches the eye and engages their target audience. Businesses who are already creating content on a consistent basis find themselves in a good position for the next wave of changes that Instagram will bring. Those however, who are not creating stories on a regular basis will need to catch up before lagging!

Even though stories are a great way to increase your brands awareness, there is a challenge that might require business owners to rethink their strategies. If stories continue to grow at the current rate at which it is, then this could result in a decline in content being seen in the news feed – this means that brands and businesses should be innovative when creating new strategies and content.

If you are not sure where to start in creating content for your stories’ we compiled a list of ideas below to get you on your way!

Product or Service Launch

Stories allow you to create hype and excitement before a product or service launch. Start a countdown or have a sneak peek on a new service or product offering.

BTS (Behind The Scenes)

Consumers are curious and a ‘Behind The Scenes’ story is a great way to show your audience what is happening in ‘real time’. E.g. If you are in the restaurant business, perhaps an image or video can be loaded as a story on how meals are being prepared, ingredients being used by staff in the kitchen.

Promotions

Including current promotions, specials or deals that your business is offering. Seeing that stories only lasts for up to 24 hours, create a promotion valid for 1 day. Making an offer valid for 24 hours creates a sense of urgency.

Events

Any events that your staff are attending or that your business is hosting can be featured as a story. Events usually take place over 1 day and a story is the perfect tool to use to showcase this.

If you are still uncertain on how to take your brand to the next level using stories contact us on http://spottmedia.co.za/book-a-consultation/ for a FREE consultation.

Generating leads for your small business in 2019

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Generating leads for your small business in 2019

One of the most pressing needs for small businesses is knowing how to generate leads. But to generate a lead one first needs to understand what a lead is. According to Leadfuze an automated lead generation company “A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information”.

For a potential customer to be interested they would need to be aware of your product or service first before information or details are provided. For your business the first step is to implement marketing initiatives to increase awareness. A potential customer can only provide you their contact details if they are aware of your product offering and the benefits associated with it.

It is important for your business to have a strategy when it comes to generating leads. Leads is a vital aspect for business growth, that is why based on our research and experience we put together our top 3 methods to generating leads for your business in 2019.

1. Build Strategic Partnerships

A great way to increase your awareness and ultimately generate leads is to create strategic partnerships. If you have a bakery, approach and partner with a wedding planner, events company or florist and offer every client a discount or special rate when referred to you by them. You can also run competitions or giveaways together making it more beneficial and appealing to consumers. Always make sure that the partnership benefits both businesses and that both businesses understand how the process will work.

2. Facebook Consideration Ads

Facebook gives businesses the opportunity to target individuals based on their interests, area, age and when implemented correctly it can be an effective way to generate leads. One of the Facebook consideration ads available are known as a Lead Generation ad. A Lead generation ad is just that, its specifically designed to gather leads from potential customers who are interested in your product or service offering.

3. Speak at events

Try to get involved by speaking at events. This is not an easy one as not everyone can speak in front of people. But if you as a business owner specialize in a specific product or service and are an expert in your field then speaking at events is the perfect way to generate leads. Not only are you establishing yourself as an expert within your field, but you will also be opening another avenue to network with potential customers.

If you still battling to generate leads and are not too sure how to take your lead generation strategy to next level for your small business contact on http://spottmedia.co.za/book-a-consultation/ and book a consultation.

 

What is Brand Perception?

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What is Brand Perception?

A brands perception is referred to what a consumer thinks, feels and says about your brand. It is how they perceive your brand and this is often derived from their experience with your product or service offering. Many businesses make the mistake of thinking that a good quality product will be enough to conquer a specific market and automatically leading to sales. But even the best products or services can fall prey to negative publicity due to a bad experience from customers, in turn resulting in a negative perception of the brand.

Interactions with your brand

A brands perception is not only created or affected by the experience from the consumer with your product or service but can take on quite a few interactions. As an example, the interaction with your brand can include anything from a conversation, a response to a message, emails or online reviews. These interactions are often overlooked and can be the difference between a positive or negative brand perception for your business.

Besides the interactions the design of campaigns, stories and use of images or individuals could also affect the perception of your brand. Pepsi’s choice of celebrity testimonial and commercial with Kendall Jenner in 2017 was deemed more detrimental than it potentially would have been due to social media. Pepsi created the ad with the intention to portray peace, unity and understanding. However, it back-fired and the ad was pulled as it appeared to trivialize demonstrations aimed at tackling social justice causes, suggesting that protestors and police would get along better if the former were kinder and being insensitive in regard to the Black Lives Matter movement.

Before designing and implementing campaigns make sure you conduct enough research and understand the consequences and how your brand will be perceived by your audience especially if you will be running a campaign based on a recent issue/challenge within society.

Measuring brand perception

So how would you know if your business has a positive brand perception besides speaking to your clients? The best way to know is to use measurement tools that allows you to track the brands perception of what clients think. Check out the following measurement tools that can assist you in tracking your brands perception.

  1. Sign up for Google Alerts

No one has time to monitor the web for mentions. Google Alerts does the searching for you. If you’re not using it already then you should start.

  1. Read online reviews

According to Nielsen over 84% of consumers say that they somewhat or completely trust peer recommendations, according to Nielsen. Google Alerts should notify you of these reviews and mentions, but it’s good to track reviews diligently and encourage happy customers to share their opinions publicly.

  1. Respond to social media posts

33% of consumers prefer to reach out to a business via social media, and it’s common for current and prospective customers to scan social media interactions to get a sense for the brand’s customer care standards.

  1. Survey customers

Customer surveys are one of the best tools you can use to measure brand perception. There are a variety of platforms you can use when conducting your research. One we are very fond of is Survey Monkey https://www.surveymonkey.com/ . It’s pretty simple and there’s a free option plan to choose from as well.

It is important to be aware that a brand perception can have long term effects on your business and this can either be a negative or positive.  As small businesses your focus should always be on the process consumers will take when wanting to purchase or experience your product. From the time they visit your website, make an inquiry, complete an order to the use of your product or service. Monitoring these processes will allow you to make sure consumers have a positive experience resulting in a positive brand perception, turning them into long term loyal customers.