New changes for Whatsapp

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New changes for Whatsapp

Whether you like to keep up with the messaging culture or not, it’s not going anywhere anytime soon. In fact, it is only becoming more advanced. The new changes that are coming to WhatsApp are prime example of this. Facebook, the company that owns WhatsApp has been implementing new features to the platform over the years since its acquisition in 2014. While majority of these changes were meant for regular people, this time around some of the upcoming changes are more for the benefit of the marketing industry.

What are the changes?

Name changes

The tech giant recently announced that it is renaming WhatsApp to “WhatsApp From Facebook” (and Instagram to “Instagram from Facebook). Reports quote a Facebook spokesperson as saying the rebrand is because they “want to be clear about the products and services that are part of Facebook.”

WhatsApp ads

After much speculation, Facebook officially confirmed at their marketing summit that they will be introducing adverts to WhatsApp next year. The ads will appear within WhatsApp statuses and are designed the same way ads appear on Instagram stories, with a swipe up feature. This means marketers will now have an added opportunity to advertise products and services to 1.5 billion active users around the world.

WhatsApp Business

WhatsApp will steadily see an integration of the business catalogue feature similar to Facebook Business. What this means, is that users will now be able to browse products from WhatsApp. This feature will only be available in chats between WhatsApp registered businesses and their customers.

Status share and QR Code integration

WhatsApp users will also be able to share their status updates to their Facebook profiles, the same way they can via Instagram. This will be a manual feature that will ask for permission before posting.

The QR code integration is being developed to allow users to share contacts using the code.

Cryptocurrency

Reports suggest that Facebook has been working on this feature for a while now. What it is, is a digital currency that users will be able to send to their friends and family anywhere in the world. Libra, as it is called will be tested and rolled out possibly early next year.

These changes have the potential to chase users away due to concern of privacy, because it wasn’t so long ago that Facebook made a promise not to monetise WhatsApp. But for people who do what we do, it offers us new ways of targeting and reaching a new customer base.

 

 

 

One-on-one with Nicole Kulz owner of Your Hearts Design

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One-on-one with Nicole Kulz owner of Your Hearts Design 

August month is Women’s month and in celebration of women entrepreneurs we had a one-on-one with our client and business owner Nicole Kulz from Your Hearts Design. From working in a 9 – 5 job, to her mom being diagnosed with cancer Nicole has pushed through with passion, persistence and hard work to make her home – based bakery a success. We asked Nicole to share her journey as a female entrepreneur and what inspired her to start her own home-based bakery.

  1. When did you start your business?

I have always done cake decorating/baking as a side project, but in 2016 it became my full time job.

  1. What was your reason for starting your own business?

I was extremely unhappy at my job and decided to quit and move to Malta with my best friend. Two weeks later my mother was diagnosed with cancer and I decided it was better for me to stay with my family in Cape Town. My cake business allowed me a small income but a lot of free time to help.

  1. What’s the most challenging part to owning a business?

Definitely the hours. People often think that because I am my own boss that I can give myself as much time off as I want to – but it actually means working all of the long and late hours to make sure every order is finished on time.

  1. Your hearts Design is an interesting name, how did you come up with it?

It was actually chosen by my mother. She always had a dream of us owning a bakery together and said that that is what she would call it.

  1. What do you love the most about being a baker?

The decorating. It allows me to be creative in the ways that I love most.

  1. Running a business can be challenging, what motivates you to not give up and to keep on moving forward?

My dream of owning my own bakery store.

  1. Provide a brief description of your business (Your Hearts Design).

We are a home – based bakery that provide customized orders for any occasion.

  1. Your cakes are very creative, how/where did you learn to become so creative?

It’s just something that’s always been inside of me. Usually as we grow up we tend to lose our imagination – mine is still over active.

  1. Are you part of any CSI or involved in any community projects?

Not in particular. I often donate to charities and particularly animal shelters. I donate cakes and vouchers as prizes for their fundraisers. I also donate yearly to the Cupcakes For Kids With Cancer – coming up in September again.

10. Are there any highlights within your career as a female entrepreneur?

I love hearing that my family and close friends are proud of me. It makes it feel worth it.

11. Any encourages messages for future bakers, womenpreneurs wanting to start their own home – based bakery or any other business?

Get a big oven!

12. How has Spottmedia added value to your business?

Spottmedia has encouraged me to market myself better and actually reach out to new customers instead of waiting for them to find me.

 

 

Winter Warmer Marketing Event

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Winter Warmer Marketing Event 

 

On Wednesday 31st July Spottmedia in collaboration with Edge by Ella hosted their first marketing workshop for small business owners. The workshop focused on effective marketing strategies that could help small business owners grow their business and brand. According to founder Rucien Petersen ‘our aim with this workshop was to add value and to give small business owners a boost with their marketing in the heart of winter, which is often the quietest times for most businesses’. The workshop was well attended and received by local small business owners. It had a good balance of interaction and engagement between the presenter and attendees. We received positive feedback from the owners as some felt inspired, informed, educated and confident to step out of their shells.

Spottmedia is a marketing company that supports small business owners, startups and entrepreneurs in growing their brand locally. Our services include video creation for brands, micro influencer campaigns, social media campaigns and management and marketing consultations.

There have already been a few requests on our next workshop, but if you are interested or have any queries on the next workshop do not hesitate to contact us here.