Small Business Networking Event in Durbanville

posted in: Uncategorized | 0

The Success of your business begins with action 

You’re responsible for shaping the future and the growth of your dream. Every step you take each day matters and has the power to determine when and how you’ll reach your dream. This is one of the biggest messages from Business Coach and Multi-business owner, Alistair Lategan. He was speaking at a Small Business Networking breakfast that we not only attended, but also were proud sponsors of.

As a society, we condition ourselves to believe that we need to have our ducks in a row before we can see the value of starting something. Alistair says the problem with that, is while we’re waiting for things to come together, we’re delaying our dreams. Time and life happens as we’re stuck planning and planning to no end.

As a small business owner, the time to work on your big ideas is now, with the resources you currently have at your disposal. This way, six months or a year later, you’ll look back and thank yourself for making the decision to act now.

Our host and brains behind this networking event, Zonita Spanneberg, is testament to this philosophy. If Zonita had waited because of lack of resources, all the small business owners that attended the event wouldn’t have learnt the lessons and created connections that they did on the day.

Truth is, everyone wants to be part of the growth train and the pressure is at its highest. Mainly because in our current world, businesses across the globe are more innovative and more competitive.

Many experts have emphasised that small businesses are critical in driving social and economic development. This is exactly the reason there’s booming support from major local corporates such as FNB – who recently launched tools targeted at helping small business owners.

When we spoke about the power of networking in our previous blog, we were talking about gaining such invaluable information and inspiration needed to push you to work harder.

We as Spottmedia, are just as inspired to work harder to help small businesses achieve their goals through marketing. Starting with the winner of our prize, Pierre and Dominique Van Wyk. Owners of Refocus IT, who won themselves a mini photoshoot, a free marketing consultation and a live video on Facebook.

We hope to meet and connect with you at the next networking event. Till then, please do not hesitate to contact us at marketing@spottmedia.co.za to discuss the many ways in which we can help your business grow.

How to create content for Instagram

posted in: Uncategorized | 0

How to create content for Instagram

A lot of small business owners feel like they don’t get Instagram and quite frankly, they’re not alone. But truth is, Instagram is one of the important and booming apps to use for growing your business.

This is why in our previous workshop, we centred content creation for Instagram because it’s essential to incorporate it in your marketing strategies. And just because you don’t understand it doesn’t mean you should ignore or avoid it altogether.

To understand a bit about Instagram, look at these interesting facts below:

  • It has 1 billion monthly active users
  • It’s the 2nd most engaged network after Facebook
  • 71% under the age of 35
  • 83% of people discover new products/ services on Instagram
  • 500 million are using Instagram Stories commonly known as Instastories
  • 80% of people use Instagram to make buying decisions

With all these facts, it should be clear that having a presence on this platform can be beneficial to your small business in many ways that you can imagine. Our Guest Speaker and Fitness Influencer, Melissa Lewis is a testament that if you work hard enough on your brand, you’ll eventually reap the rewards. She built her brand from ground to where she is now as an influencer who works with various brands.

The key to building your brand in a very competitive online space such as Instagram is creating content that is of superior quality. That includes, images, captions, hashtags, and videos. In order to do any of these, you have to start outlining your goals for being in the platform in the first place. Once you have that, you can build a content strategy that aligns with your goals.

The great thing about this platform is, you have enough creative freedom to try things out and assess their impact for your business and the role they play where your goals are concerned. Another bonus is, you don’t need to buy special tools to work on Instagram, your smartphone is all you need. For pictures, videos, and most editing apps are available free of charge.

The content you create should also be engaging and have a call to action. Creating engaging content can be done in these few ways:

  • Product/Service – Showing customers how to use your products/services and how that benefits them.
  • Tips/ Education – Offer tips or educational information general to your industry and not necessarily about your specific brand.
  • User-Generated Content – This is when your customers share how to use your products/services.
  • Reviews – Your customers can share their experiences with your product/services.
  • Giveaways – Everyone loves giveaways, it shows your customers you value them enough to gift them with your product/service.
  • Cause-Related – Joining forces with a good cause that aligns with your brand vision.

There are many ways to play around with content, what’s important is that it must be authentic, consistent, factual and engaging. It must serve a purpose for your brand and for your customer.

In our upcoming workshop we’ll be talking about creating an effective marketing strategies to grow your brand. Seats are limited so if you would like to attend please RSVP to marketing@spottmedia.co.za.

Why You Should be Live Streaming

posted in: Uncategorized | 0

Why You Should be Live Streaming

In our previous blog, we spoke about the power of networking and how important it is for your business. We talked about meeting and interacting with people face to face. This time around, we’re talking about the alternative, which takes you back to digital. That’s of course, live streaming. Keep reading if you want to find out more about what that is.

Live streaming means recording and broadcasting in real time. It is a live video that is broadcasted to over the internet. As a small business owner, it’s important to also look into live streaming and work it in your marketing strategy. Because live streaming gives you a chance to give personality to your brand. Your clients get a chance to get to know you and learn more about your business from you instead of from a blog page or social media. It takes your clients behind the scenes of your business. They also get to see the team behind their favourite products or services.

There are many ways in which you can incorporate live streaming. For example. If you own a fitness studio, you can do a live streaming showing them how to do an exercise at the comfort of their own home. You can provide them with information relating to that exercise, such as how it helps their bodies. The bonus is, during live streaming, you are able to see who is tuning into your video and you can engage with them by asking questions and responding to questions they ask.

An additional option, is if you are having a promotion, you can offer additional promos and freebies for those who tune in. It’s a known fact that experiences connect people across the globe and specials, or deals keep them engaged.

The beautiful thing about live streaming is that you can use platforms you are already active in, such as Twitter, Facebook and Instagram. And all you need is a smartphone, which you already own.

In addition to engagement, wider reach potential, ease and convenience, it is also a cost-effective tool. Overall, live streaming adds versatility to your marketing, and it shows your clients that you are forward thinking, innovative and that you’re willing to go – above and beyond – to build a relationship with them, understand them and also meet their needs.