Browser Push Notification
Browser push notifications are commonly known as push notifications. Browser push notifications are automated, permission-based informational messages. The messages are sent by web pages and displayed on both desktop and mobile devices when users browse the web. These messages aim to inform and engage recipients when they are browsing pages or websites. Browser notifications do this without the need for an email address of the targeted consumer. They work and appear in the browser. Browser push notifications are among the latest additions to the ever-expanding digital marketing arsenal and should be considered by businesses for their websites.
Permission is required to send push messages to users. You must first ask if they would wish to receive your messages. Do this on your website with a sign-up service. Only if they accept are you allowed to begin sending your alert messages to them. Browser push notifications can be viewed across different websites and multiple browsers (Chrome, Safari, Android, macOS). This is different from web push notifications that can be viewed only while the user is on a website.
There are several types of push notifications. These include rich push and push notifications with action buttons. Then, there are also factors such as the intended message and campaign goals. Begin by laying out a plan for all of these. Marketing experts recommend keeping your message short and concise. For the title, ten characters should be enough. The body should be no more than 45 characters. Additionally, use images and rich media to drive the message home. Images can increase conversion rates by up to 300%.
You can personalise push notifications based on several factors, including device type, geographic location, language, purchase behaviour, time of the last visit. If the user’s browser does not support images, for instance, consider plain-text notifications. It is essential to capture your timing spot on. If you delay by even a few seconds, you risk missing the “aha moment”. So, observe time zones and track customers’ routines to determine the best time to send. Time triggers can help here. Just as importantly, do not spam users with notifications.
Whenever a user clicks through, they are taken to a specific web page. This can be a blog post or a unique landing page. Optimise your landing page to receive and convert these leads. An excellent landing page is fast, has focus, and free of clutter. Should you require further information on browser push notifications, click on the link below https://developers.google.com/web/ilt/pwa/introduction-to-push-notifications.