LIVE Marketing Workshop for Entrepreneurs
On 9th April 2020 we launched our first FREE LIVE Marketing Workshop for Entrepreneurs over a period of 4 – 5 days. Our Founder Rucien Petersen conducted the workshop and shared his 4 Marketing Pillars (Objectives, Target Audience, Marketing Tactics, Implementation/Evaluation) every Entrepreneur should implement when it comes to their marketing strategies to building their brand.
According to Rucien Petersen “A solid foundation is so important when it comes to marketing and we found that many Entrepreneurs do not understand these pillars making it difficult for them to achieve marketing success for their business”.
Since the start of COVID19 businesses had to change the way they operate and do business. We adjusted our strategy by launching our first Marketing workshop LIVE through Facebook. Below are a few thoughts on our recent experience and adjustment.
Live streaming means recording and broadcasting in real time. While conducting the workshop, we were able to answer direct questions from Entrepreneurs who tuned in. So, if our viewers missed something or needed some more clarity on a topic we could answer them immediately. As a business owner, it’s important to also look into live streaming and work it into your marketing strategy. Because live streaming gives you a chance to give personality to your brand. Your clients get a chance to get to know you and learn more about your business from you instead of on a blog page or post on social media.
The LIVE function on Instagram, Youtube and Facebook allows you to go live without any hassles. It’s a simple plug in and play feature available to you as an Entrepreneur and for your business. Even better you can use your mobile device to go LIVE.
Most mobile devices have high – definition camera’s so you do not need expensive equipment to go LIVE. All you need is a tripod stand for your phone to make sure its stable and a good internet connection. Also, whether you are setting up in your lounge, bedroom or office make sure you have sufficient and natural lighting coming through when you are going Live.
We loved the engagement from participant’s and it was an indication that our topics discussed were relatable and much needed. We received some amazing feedback from owners who tuned in namely:
Rodger Pain (Owner of Rodger Payne & Associates) – “Provided me with a structured and practical approach and strategy to building my brand”
Jeanine Pomario (Owner of HW Projects) – “I felt confident and inspired in moving forward with my business with all the knowledge I gained from the workshop”.
Elmari Daniels (Owner of Styling Perfect Events) – “The online marketing sessions is exactly what I needed. I am the weakest link when it comes to marketing”.
There are many ways in which you can incorporate live streaming for your brand. For example. If you own a fitness studio, you can do live streaming sessions showing them how to do an exercise at the comfort of their own home. You can provide them with information relating to that exercise, such as how it helps their bodies. The bonus is, during live streaming, you are able to see who is tuning into your video and you can engage with them by asking questions and responding to questions they ask.
Overall, live streaming adds versatility to your marketing, and it shows your clients that you are forward thinking, innovative and that you’re willing to go – above and beyond – to build a relationship with them, understand them and also meet their needs.
No – one really knows for sure what will happen once COVID19 has come to an end, but one thing is for sure businesses would need to rethink the way they do business to prepare themselves for the future.
If you are an Entrepreneur and Business owner and are interested in attending our next LIVE Marketing Workshop click on the following link https://bit.ly/2JJQTkb