5 Ways to market your small business on a small budget
As small business owners we often think to grow our business and brand we need to go big with our marketing, but the truth of the matter is that we actually need to start locally. Local is the best way to start marketing as customers will often buy a product or visit a shop if it’s close by. So, if you are still challenged with marketing your small business, we put together our top 5 marketing strategies that will give you a head start to help you market your business on a small budget.
- Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think local. Have a look at what’s going on in your community. Sponsor a sports team or a 5k charity walk/run. Print flyers and hand them out at a local school or sports event. Get to know your ideal customer and think about how and where they spend their time. Then explore opportunities to get in front of your customer with your marketing message.
- Offer a freebie
If someone has an opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience or try first.
Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote. You can use coupons, flyers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.
There is no better way to build a business than to get out there, shake some hands, and get to know people. There are a few associations you can join that are great platforms giving you an opportunity to network and meet like – minded individuals like the NSBC (National Small Business Chamber), BNI (Business Network International) and Chamber of Commerce.
- Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing. Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
These five, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you must spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers. If you still have challenges and are not sure how to market your small business effectively book a consultation and we will get into contact with you.