5 Benefits of Video Marketing

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5 Benefits of Video Marketing

In the world we live in, it is becoming increasingly difficult for businesses to get their products and services to stand out. But video marketing is an effective and unique tool that can be used to increase your brands awareness. Due to hectic schedules, consumers are becoming too busy to read a 15 minute article. Instead, they prefer to watch a 2 minute video on how to complete a specific task.

More and more companies are starting to make use of video advertising to build credibility and increase awareness, but there are still many businesses who are still not confident to implement video marketing into their marketing plans. If you are still not sure whether this is the right medium for you, have a look at the top 5 benefits your business will experience when incorporating video.

  1. Video Boosts Conversion Rates

Video builds credibility and trust among consumers. Many individuals who watch videos are often influenced in a positive way to make a purchase, thereby converting into a lead when compared to reading a book. Video allows you to appeal to the consumers’ emotions and creates an impact on which makes for a powerful selling tool.

  1. Search Engine Loves video

Youtube is the second largest search engine when compared to google. This means, that any video loaded onto Youtube, increases your chances of being found online as well. The same can be said of Social Media where any video promoted via these channels, will become more visible online.

  1. Addition to Email Marketing Campaigns

We all know that consumers are inundated with emails on a daily basis and video allows a business to break through that barrier and be noticed. Incorporating video into your email campaigns will lead to more and more consumers clicking through. It is estimated that including video into your email campaigns, increases the click through rate between 200% – 300%. Not only do you increase your viewership and click throughs, but you also decrease your unsubscription rates as well.

  1. Video encourages social share

The opportunity to share your video with more than one individual is high as more and more consumers will share their content with family or friends, if they find it interesting. A unique and appealing video, will result in many shares without you having to spend much money.

  1. Builds credibility and trust

Video allows you, as a business to build trust and credibility amongst your viewers. Up to 90% of viewers have stated that video has affected their purchasing decisions. The more videos you create to inform and educate your consumers, the more they will trust your brand and be loyal to it.

Video is still a growing tool for business owners but if it is implemented well, it can be a powerful one. Once you incorporate video into your strategy that is harmonious with your current marketing messages, you will experience brand growth, trust and credibility.

If you are still not too familiar on how to plan your video strategy for the year 2019 contact Spottmedia on http://spottmedia.co.za/book-a-consultation/ for a consultation.

 

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